Lori June Wright

Digital Transformation

Branding

UX Design


Background

A local real estate agent was finding it difficult to attract new clients using traditional marketing methods. She was looking for a straightforward and effective way to connect with potential buyers and sellers online.



Overview

As a product designer, I developed a holistic digital strategy based on user insights. I created a contemporary brand identity, an engaging online platform to attract potential clients, and customizable digital marketing assets.

Business Card

To enhance the digital experience, I incorporated a QR code on the agent's business cards. This not only demonstrated a forward-thinking approach but also created a seamless transition between the physical and digital realms. By scanning the QR code, potential clients could effortlessly access additional information or connect directly.


lori wright business card

Flyers

I designed customizable flyer templates to streamline the marketing process. The templates featured the agent's branding and placeholders for key information, ensuring a consistent and professional look.


lori wright business card

Virtual Card

To create a user-friendly and personalized website, we opted for a minimalist design with clear and concise messaging. A prominent call-to-action button encouraged immediate engagement, guiding visitors towards scheduling a meeting.


Results

By implementing a comprehensive digital strategy, we successfully enhanced the agent's online presence and generated leads. The streamlined website, engaging flyers, and personalized approach resulted in increased client inquiries and a stronger brand identity. This project demonstrated the power of effective digital marketing in driving growth and success in the age of Zillow.