Background

Ninety-four million US consumers ordered takeout in the past month. Order pick ups need to be simple and streamlined, and Orderly helps by providing a clear pick up status to ensure positive customer experiences.

Overview

My goal as lead designer was to create a scalable and elegant way to demystify the food pickup process by creating a live order status app.

Empathizing

I visited a variety of pickup locations such as food trucks, food courts, and food kitchens. Intercoms, text notifications, and pagers were the most common order status tools, yet, surveying customers revealed that 40% of customers felt anxious.

Ideation

Next I considered the unique challenges of different pickup scenarios so I could create a scalable solution. I found that in each scenario customers had three simple questoins: Has my order been taken? Where am I in line? Is my order ready for pickup?

Wireframing

Simplicity works best. I found that simple columns and rows were the most effective way to display order status, and created a general wireframe that could be easily customized to fit the needs of a specific business type.

UI Design

To ensure a scalable app, I focused on modularity, designing clear components that developers could easily adapt. I also created examples of the customer facing order status display in action in different scenarios.

Results

I delivered Orderly prototypes to my clients, a local restauranteur, to support developers for the launch of the app. I've since been actively involved in refining the design through iterative improvements.